Buy One Car Get One Free 2017 May 2026

In 2017, the automotive market was characterized by an abundance of inventory, particularly sedans, as consumer preferences shifted toward SUVs and trucks. To combat this and meet aggressive annual sales goals, dealerships utilized "Buy One, Get One Free" (BOGO) promotions as a high-impact marketing tactic. While these offers appeared revolutionary, they were often complex financial maneuvers designed to clear slow-moving stock while maximizing dealer profit. The Mechanics of the "Free" Car

: The second vehicle was typically a base-model sub-compact with minimal features, like a Mitsubishi Mirage or a Kia Rio . buy one car get one free 2017

: A customer would be required to buy a high-margin, fully loaded vehicle, such as a large SUV, at full manufacturer’s suggested retail price (MSRP). In 2017, the automotive market was characterized by