Independent shops usually do not get day-and-date access to massive, highly-anticipated sets (like major collector series) until months after big-box stores like Target or Amazon have already saturated the market. Community Perspectives on ToyHouse LLC

“If you have a storefront, and want to carry the full line, do it. While you may not get the best price, you will get stability of product.”

Small business owners report that margins on new LEGO sets are surprisingly slim—often only around 15% to 20%.

Getting a direct wholesale account with LEGO to sell brand-new sets in a store is notoriously difficult for small businesses.

“If it's a big set such as Optimus prime, we did not get access to it until 4 months after release. By then the market is chilled on these sets.”

If you search for "buy LEGO pallets" or "wholesale LEGO lots" on Google or Facebook, you will be bombarded with sites offering entire pallets of brand-new, high-end sets for a few hundred dollars.