While users were accustomed to the polished, robotic tones of Siri or Alexa, "JIM" offered something different: the gravelly, no-nonsense Kentucky accent of , Jim Beam’s 7th Generation Master Distiller .
The story of the , affectionately named "JIM," is one of the most successful "tech-parody" marketing campaigns in recent history. Launched in November 2017 for just $34.90, the device was designed to poke fun at the growing obsession with smart home assistants like Amazon’s Alexa and Google Home. The Man Behind the Voice buy jim beam smart decanter
The "intelligence" of the device was hilariously limited. If you asked about the weather, Fred’s voice would crackle through the speaker: "I have no idea, but I do know it’s the perfect weather to enjoy bourbon" . If you asked for the best way to drink bourbon, he’d simply tell you: "Any damn way you please" . Functionality: One Job Done Well While users were accustomed to the polished, robotic
Meet “JIM”, A Voice-Enabled Smart Decanter From Jim Beam The Man Behind the Voice The "intelligence" of