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David started small, testing different lead types. He found that for commercial insurance often cost between $5 and $30 , while high-value pay-per-call leads for commercial auto could range from $45 to $110 . He balanced his budget by mixing these with aged leads to ensure a steady pipeline.

David’s journey into online leads wasn't just about clicking "buy." He learned that success came down to three things: 1. The Power of Intent buy insurance leads online

He realized that in the digital world, every second counts. Using a like LeadSquared , he automated his outreach so that the moment a lead was generated, he was the first person to call them. 3. Smart Budgeting David started small, testing different lead types