: Switch your personal profile to an Instagram Business or Creator account .

: Don't just list product features; explain the emotional or experiential benefits to the customer.

Instagram ad costs vary based on your industry and audience competition. Current benchmarks include: High Range (Cost per Click) CPM (Cost per 1,000 Impressions) CPA (Cost per Conversion) CTR (Click-Through Rate) Source: Feedbird Instagram Ads Guide 5. Best Practices for Success