: On its face, the deal is a simple 25% discount. However, by framing it as a "free" item, retailers tap into the "zero-price effect," where consumers overvalue free goods even if a standard percentage discount might be cheaper.
Essay Title: The Psychology of the Fourth Tire: Analyzing Sears’ "Buy 3, Get 1 Free" Legacy buy 3 tires get one free sears
: For decades, the "Buy 3, Get 1 Free" sign at Sears Auto Centers was a staple of American strip malls. : On its face, the deal is a simple 25% discount
: This promotion was not just a discount; it was a strategic marketing tool that leveraged consumer psychology, brand loyalty (particularly with the DieHard brand), and the practical necessity of vehicle maintenance. II. The Math and Value Proposition : This promotion was not just a discount;
: Sears, Roebuck and Co. once sold over 20 million tires annually.