19 jagged bits of advice for raw & wriggling marketing newbies
: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit. Ben Settle Copy Troll pdf
is a marketing book by Ben Settle that explores "troll marketing" as a strategy to build authority, polarize audiences, and drive sales. Unlike standard online trolling, Settle's method is a calculated business tactic designed to eliminate indifference and create a dedicated following. Core Philosophy of Copy Troll 19 jagged bits of advice for raw &
: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand. Ben Settle Copy Troll pdf