Persuasion via logical reasoning and high-effort thinking. This leads to more enduring change.
This model suggests two "routes" to persuasion: Attitudes and Attitude Change
The beliefs, thoughts, and attributes associated with the object (e.g., "This brand is environmentally friendly"). How Attitudes are Formed Persuasion via logical reasoning and high-effort thinking
Gaining and analyzing information, such as reading a product review. Mechanisms of Attitude Change Attitudes and Attitude Change