Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions:
Airship planned to extend these payment and commerce features beyond SMS to other channels like push notifications and email.
Customers can browse and purchase items via a single text response. Airship acquires SMS commerce company ReplyBuy
In September 2020, customer engagement platform Airship (formerly Urban Airship) acquired the SMS commerce pioneer to integrate transactional capabilities directly into its messaging services. Strategic Overview
Shifted from one-way "blasts" to personalized, one-to-one customer conversations. The specific terms and purchase price were not
This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year.
Automated syncing of conversational histories with major CRM platforms. Airship acquires SMS commerce company ReplyBuy
The specific terms and purchase price were not publicly disclosed.