Fees are often calculated as a percentage of the Gross Media Cost. For example, a 30% unit price on $10,000 in media results in a $3,000 fee.
Pricing for smaller advertisers can be around 5% of spend, while enterprise-level accounts with massive budgets may see rates drop below 1%.
Adobe offers both self-service and managed account options, allowing brands to choose between in-house control and expert-led management. 2. Strategic CPC Management Techniques