Test different colors, CTAs, and images to see which version produces the best CTR.
Here is an informative guide on developing high-performing 728x90 leaderboard banners based on industry best practices: 1. Understanding 728x90 Leaderboard Ads 728 pixels wide by 90 pixels tall. Test different colors, CTAs, and images to see
Use colors that stand out against the website background to draw attention. Test different colors
If using GIF, keep animation simple to avoid distracting the user from the message. Provide a list of best ad networks for this format? Discuss ad copy strategies to improve CTR? Google Display Ad Size Guide & Free Templates - Figma Test different colors, CTAs, and images to see