6 : Those Who See, And Those Who Can't 99%

We only see what supports our current beliefs.

Seeing is often about the "white space"—the things that aren't being said or the trends that haven't hit the mainstream yet. 6 : Those Who See, and Those Who Can't

(e.g., newsletter signup, book purchase) We only see what supports our current beliefs

Calculating the second and third-order effects of a single decision. 6 : Those Who See, and Those Who Can't

Reading the room and understanding unstated emotional needs. 3. The Barrier of Cognitive Bias