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: There is a growing push for stories featuring older women with agency and ambition rather than those centered solely on the "sad widow" or physical aging.

High-profile talent and upcoming releases are redefining the "mature" leading lady: 50 busty milfs

Recent data highlights both progress and enduring gaps for women over 40: : There is a growing push for stories

Women In Film And ReFrame Launch The ‘Who To Watch - Forbes non-stereotypical menopause stories.

: While still underrepresented—only 6% of films featuring women over 40 mentioned menopause between 2009 and 2024—there is a massive audience appetite for realistic, non-stereotypical menopause stories.